Finleys House
Design & Production
During my three-month internship at Finley’s House, a queer, trans-led label based in Cardiff, I worked extensively in product development and garment construction. I assisted in designing and constructing latex lingerie, learning the highly specialized construction techniques required to work with latex as a material. My work included pattern cutting, altering existing designs, and assisting in producing custom, one-of-a-kind performance pieces for celebrity clients across music, film, and digital media. Digitally, I created CAD graphics using Adobe Illustrator and InDesign for laser-cut applications, translating graphic concepts into physical garment components. Additionally, I contributed hand-crafted tactile details that were later integrated into larger-scale garments, gaining experience across both technical and artisanal modes of production.
Marketing, Events & Outreach
In the final month of my internship, I transitioned into marketing, social media, event planning, and global outreach. This work culminated in the execution of Finley’s House’s first-ever U.S. pop-up, hosted at Retail Pharmacy in New York City during NYC Fashion Week. I supported the UK-to-U.S. transition by assisting with design, production, and marketing for an exclusive New York capsule collection. Additionally, I led outreach efforts by developing a curated invitation list of U.S.-based clients, stylists, and creatives to ensure strong market entry and audience alignment. The three-day pop-up resulted in ongoing U.S. retail sales and marked a significant expansion of the brand’s international presence.
Social Media & Content Creation
Served as a Fit model and an on-camera model for branded content creation, then edited video footage using Adobe Premiere Pro and CapCut to produce visually compelling assets aligned with the brand’s aesthetic and target clientele. Developed short-form video content for social media marketing across platforms, including TikTok and Instagram. Additionally, edited editorial still images using Adobe Lightroom and Photoshop. This work contributed to increased brand engagement, heightened client interest surrounding upcoming event launches, and improved product interaction across social platforms.