Peachaus
As a Product Development Intern at Peachaus in London from January to June 2025, I supported the end-to-end development of a lingerie and loungewear collection, consisting of 3 ranges with a total of 12 looks, from concept through to sample creation. My work involved visual concept building, fabric sourcing, color story development, and trim coordination, ensuring design cohesion across all collections. I created Lookworkand Portfolio as well as comprehensive Tech Packs and Bills of Materials to facilitate smooth production workflows. In collaboration with the team, I assisted in the construction of physical samples, participated in fittings, and implemented fit corrections. Additionally, I maintained an organized archive of materials and prototypes while conducting trend forecasting and market research to inform design direction. To support brand growth, I compiled strategic Rationale Reports, including competitor analysis, consumer profiling, and SWOT/PESTEL frameworks, helping to position the collections within a competitive and values-driven market landscape.